Contents Protocol || Decentralized Protocol to Revitalize the Premium Content Industry

The value of “data” in the premium content industry will grow bigger with Contents Protocol and theblockchain technology. Every participant in the ecosystem will be rewarded with new compensation for their contribution. Moreover, the blockchain network will satisfy the need for convenient and transparent payment in the license fee settlements.

The consumers will play an important role in the ecosystem by creating the valuable data. The platforms will have a new role of aggregating such data and providing it to the content providers.

This will all be possible through absolute trust and transparency of data with the blockchain. This chapter explains how Contents Protocol will create a new ecosystem using the blockchain. Section 2.1 explains the basic elements, and section 2.2 explains the key concept of the Contents Protocol ecosystem. Section 2.3 discusses the token economy, then section 2.4 explains the new interface provided to the participants of Contents Protocol. Lastly, section 2.5 defines the role of the organization, Contents Protocol Corporation.

Contents Protocol brings the new role to the participants of the ecosystem. Below explains the traditional roles of the participants and the new roles each will have in the new ecosystem.

Problems

The content market has been growing rapidly, but gateways for content consumption have become semi-monopolized by centralized online content platforms. This has caused the following problems in the ecosystem.

Content Providers losing direct access to Users and the Data

All the valuable data that is accumulated in the centralized Platforms such as user engagement data and demographic data are not shared with the Content Providers. This challenges the Content Providers to learn what the consumers really want and how they can produce better content in the future.

Platforms’ Non-transparent and Unreliable License Fee Payment

Due to a lack of transparency in their revenue distribution systems, Platforms have taken advantage of the blackbox license fee practices, creating the risk of the data manipulation. Content Providers have no choice but to blindly trust the system.

Users’ Contribution Exploited

Users are not compensated for their contribution to the success of Platforms such as asleaving reviews & ratings, and sharing on social media. Therefore, Users are losing motivation to discover new content and share them to others.

Our Solution

Through Contents Protocol, content distribution platforms will be able to:

provide transparency to user data and insight to the Content Providers, which will help them create better content in the future
incentivize the Users for their activities and contribution, which will encourage them to become more active consumers in the industry

Consumers

Contents Protocol Token

The Contents Protocol divides the tokens into CPTs and CP Powers to ensure liquidity and stability of both tokens.

CPT

CPT is the basic type of token in the ecosystem. It can be used as the “data usage fee” for all

kinds of data provided in the ecosystem. For example, content providers would pay with CPT to

access the consuming data provided by the consuming platforms. Then, a certain portion of the

CPT paid by the content providers will be allocated to the consumers as their compensation for

creating such data on the platforms. When the consumers are compensated with CPT, they can

use it to purchase content on the platforms. The CPT used to pay for a specific content will be

distributed back to the consuming platform and the content provider. This is how CPT circulates

within the ecosystem.

CP Power

CP Power is a special form of CPT and it can be converted from CPT on a 1:1 ratio. Consumers

can “activate” a certain amount of CP Power to boost their compensation, and content providers

can “activate” a certain amount of CP Power to advertise their content on a platform.

Conversion between CPT and CP Power

The conversion ratio is 1:1. CPT can be converted to CP Power immediately, and it takes 4 weeks

to convert CP Power back to CPT.

Reference Platforms

WATCHA

Watcha, Inc. has been operating Watcha, Watcha Play, Watcha Music, and Watcha Webtoon for 7 years in Korea and Japan and currently has 4.5 million members. Watcha Inc.’s yearly revenue has more than doubled (CAGR of 124%) since launching its mobile application “Watcha” in 2013. Watcha has received “Best App of the Year” awards on the Korean Apple App store and/or Google App store every year since 2013.

TEAM